Don Peppers Quotes

• Being trustworthy requires: Doing the right thing. And doing things right.

  Don Peppers

  Business, Peppers, Trustworthy

  Don Peppers, Martha Rogers (2016). “Managing Customer Experience and Relationships: A Strategic Framework”, p.112, John Wiley & Sons

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• Customer will create most value for you at point he thinks you're creating most value for him.

  Don Peppers

  Thinking, Creating, Peppers

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• Without a customer, you don't have a business - all you have is a hobby.

  Don Peppers

  Motivational, Hobbies, Peppers

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• Empathy is the ultimate form of customer insight.

  Don Peppers

  Empathy, Peppers, Form

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• New technologies make it possible for even the mass marketer to assume the role of a small proprietor, doing business again wit individuals, one at a time.

  Don Peppers

  Technology, Roles, Assuming

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