Chip Heath Quotes - Page 2

• What questions do I want my audience to ask?

  Chip Heath

  Want, Audience, Asks

  Chip Heath, Dan Heath (2008). “Made to Stick: Why some ideas take hold and others come unstuck”, p.88, Random House

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• This is the biggest problem in analytics today.

  Chip Heath

  Today, Problem, Analytics

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• Create a need for closure.

  Chip Heath

  Needs, Closure

  Chip Heath, Dan Heath (2008). “Made to Stick: Why some ideas take hold and others come unstuck”, p.81, Random House

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• What’s broken, and how do we fix it?

  Chip Heath

  Roto

  "Switch: How to Change Things When Change Is Hard". Book by Chip Heath and Dan Heath, 2010.

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• Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

  Chip Heath

  Stories, Next, Kind

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• You've got a good idea, how do you make it stick?

  Chip Heath

  Ideas, Sticks, Good Ideas

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