Seth Godin Quotes About Commodities

• Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

  Seth Godin

  Marketing, Way, Commodity

  Seth Godin (2006). “Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas”, p.201, Penguin

• If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.

  Seth Godin

  Organization, Ideas, Knowing

• Competence is no longer a scarce commodity.

  Seth Godin

  Commodity, Competence, Scarce

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