B. J. Fogg Quotes

• Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.

  B. J. Fogg

  Motivation, Goal, Focus

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• Design your life to minimize reliance on willpower.

  B. J. Fogg

  Design, Entrepreneur, Willpower

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• Plant a good seed in the right spot and it will grow without further coaxing

  B. J. Fogg

  Plant, Spots, Grows

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• People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.

  B. J. Fogg

  Teaching, People, Effort

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• Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.

  B. J. Fogg

  Technology, Simple, Simplicity

  B.J. Fogg (2003). “Persuasive Technology: Using Computers to Change What We Think and Do”, p.33, Morgan Kaufmann

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• Persuadir a la gente a través de la tecnología es la próxima revolución social. Facebook demuestra lo poderosa que será.

  B. J. Fogg

  Powerful, Technology, People

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• Put hot triggers in the path of motivated people.

  B. J. Fogg

  Creativity, People, Design

  "Quick Query: Dr. BJ Fogg on Fogg Behavior Model". Interview with Kevin Patrick Allen, www.practicalecommerce.com. December 15, 2009.

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• Design your site so it looks professional

  B. J. Fogg

  Design, Looks, Site

  "Stanford Guidelines for Web Credibility". credibility.stanford.edu. May 2002.

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