Latest Sheena Iyengar Quotes from Interviews

• Now if you expand their choice set. Say you give them 20 different speed dates, everything goes out the window. Everybody starts choosing in accordance with looks because that becomes the easiest criteria by which to weed out all the options and decide "So who am I going to say yes to?"

  Sheena Iyengar

  Weed, Giving, Choices

  Big Think Interview, bigthink.com.

• Si dicen que lo más importante para ellos es la amabilidad o la diversión, es más probable que digan que sí a la persona que les parece amable y divertida.

  Sheena Iyengar

  Kindness, Important, Said

  Big Think Interview, bigthink.com.

• I've done a number of studies with speed dating and Match.com and what's interesting is that you know we still walk into a speed dating event, you know, thinking about what it is we're looking for in a mate and so you ask people, like women will say "I'm looking for somebody who is really kind and sincere and smart and funny."

  Sheena Iyengar

  Smart, Thinking, Numbers

  Big Think Interview, bigthink.com.

• And guys will say looks matter, but they'll also say things like "Well, she should be smart and kind." And you know those are... so the typical responses and if you give them just a few options, like five or six, then they will rate them on the very characteristics that they said were really important to them.

  Sheena Iyengar

  Smart, Giving, Guy

  Big Think Interview, bigthink.com.

• What's interesting is that the way we go about finding our marriage partners today is quite different from the way it used to be in this culture.

  Sheena Iyengar

  Interesting, Different, Culture

  Big Think Interview, bigthink.com.

• So for decisions about happiness you essentially need at least both and probably even more than that, you probably also need to do analysis that doesn't involve yourself to get at the answer of what will make you happy in 10 years.

  Sheena Iyengar

  Years, Decision, Needs

  Big Think Interview, bigthink.com.

• So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even a few minutes from now. It just tells me how I'm feeling right now.

  Sheena Iyengar

  Feelings, Tomorrow, Minutes

  Big Think Interview, bigthink.com.

• About the only question that we would say and this is a big one in our lives that we would say you don't just use pure reason to decide the answer to is anything that affects your happiness, because then gut and reason answer very different questions. So gut tells you "How do I feel about this right now?"

  Sheena Iyengar

  Different, Use, Answers

  Big Think Interview, bigthink.com.

• Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots of different biases, particularly if what you're deciding is something that you really, that expertise can be brought to bear on it, there is a way in which you can align the odds, so then you should really use reason.

  Sheena Iyengar

  Odds, Doubt, Different

  Big Think Interview, bigthink.com.

• About the only time our gut can truly outperform our reason is if we truly have developed a kind of informed intuition. So that means the chess master or someone who has really thought about it and given themselves feedback on a particular activity for at least 10,000 hours or more.

  Sheena Iyengar

  Mean, Intuition, Chess

  "Big Think Interview With Sheena Iyengar". bigthink.com.

• There is a different attitude about, you know, how much differentiation there needs to be between our options and how many choices do I need to have in order to make a choice.

  Sheena Iyengar

  Attitude, Order, Choices

  Big Think Interview, bigthink.com.

• We are often in society told to make decisions in one of two ways. We're either told "Use your gut, just go with how you feel about it and let that guide you," or we're told to use reason - some very deliberative methodical process of pros and cons and really thinking it through.

  Sheena Iyengar

  Thinking, Two, Decision

  Big Think Interview, bigthink.com.

• I mean we might even go to war as to whether we love Coke or Pepsi and our whole identity is wrapped up in that choice. You know, for the Russians they felt that these minor differences between these various sodas was just hyped up and irrelevant.

  Sheena Iyengar

  War, Mean, Differences

  Big Think Interview, bigthink.com.

• You know give me choices that are truly different from one another, otherwise they don't regard them as meaningful choices.

  Sheena Iyengar

  Meaningful, Giving, Choices

  Big Think Interview, bigthink.com.

• When I was in Russia I found that I thought I was going to give these people that I was interviewing a whole bunch of choice in terms of what they could drink while we were chatting.

  Sheena Iyengar

  Russia, People, Giving

  Big Think Interview, bigthink.com.

• I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One choice? I gave you Coke, Pepsi, Ginger Ale, Sprite. They saw that as one choice. Now why was that one choice? Because they felt, well, it was just all soda.

  Sheena Iyengar

  Choices, Pepsi, Different

  Big Think Interview, bigthink.com.

• I didn't really give them anymore than one choice, soda or no soda. They didn't... whereas we put a lot of stock in the differences between soda.

  Sheena Iyengar

  Diferencias, Dar, Elecciones

  Big Think Interview, bigthink.com.

• Creo que hay diferencias culturales en la medida en que valoramos tener más y más opciones.

  Sheena Iyengar

  Thinking, Differences, Choices

  Big Think Interview, bigthink.com.

• When Japanese went to Hawaii they would go straight and buy the same thing that they would buy in Japan. They just got it cheaper, which they liked. And so they would still eat the red bean ice cream or the green tea ice cream, but they didn't really take advantage of the variety and it wasn't clear that they cared.

  Sheena Iyengar

  Ice Cream, Japan, Tea

  Big Think Interview, bigthink.com.

• No es que se sentaran a pensar que necesitaban más opciones en sus tiendas de comestibles, como yo había llegado a pensar como estadounidense mientras crecía.

  Sheena Iyengar

  Crecer, Significa, Pensar

  Big Think Interview, bigthink.com.

• People don't put as much of an emphasis in expanding their choices, so that, you know, one of the things that I learned when I was in Japan way back in the 1990's and there were all these quarrels happening between the U.S. and Japan about allowing more American products into the Japanese market.

  Sheena Iyengar

  Japan, People, Choices

  Big Think Interview, bigthink.com.

• You know, or three kinds of ice cream bars and you'd see this and like this... okay they could clearly benefit from some more choices and I remember having these discussions with the Japanese because they you know they often like to go to Hawaii for vacation because it was definitely much cheaper for them and I would ask them, "So when you go to Hawaii, you know do eat all these other things?"

  Sheena Iyengar

  Vacation, Ice Cream, Choices

  Big Think Interview, bigthink.com.

• So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we don't really know how to differentiate these various options.

  Sheena Iyengar

  Choices, Novices, Know How

  Big Think Interview, bigthink.com.

• We also don't always know what we want. And in those cases it can actually make us worse off because it's actually easier to figure out what you want and to figure out how the options differ if you have about a handful of them than if you have a hundred of them.

  Sheena Iyengar

  Want, Easier, Hundred

  Big Think Interview, bigthink.com.

• A chess master can keep track of more choices than the number of stars in the galaxy within an instant, but these are people that have truly learned and mastered the choices that they have and how to deal with those choices over a very, very long period of training, so essentially what they're really doing is ruling out all the irrelevant choices and only zeroing in on the most relevant, useful choices at the moment.

  Sheena Iyengar

  Stars, Numbers, Long

  "Big Think Interview With Sheena Iyengar". bigthink.com.

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