Citas de Max McKeown

• The real heart of strategy is the strategist.

  Max McKeown

  Real, Heart, Strategy

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.17, Pearson UK

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• Strategy and culture should have breakfast together.

  Max McKeown

  Should Have, Together, Culture

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• All failure is failure to adapt, all success is successful adaptation.

  Max McKeown

  Successful, Adaptation

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• Change is not overcoming inertia as much as it is redirecting, guiding, tweaking what already is and what has already happened. We must believe that we can make choices and that those choices can alter the future.

  Max McKeown

  Believe, Choices, Overcoming

  "Innovation and change" by Dominic Basulo, bigthink.com.

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• A great strategy meeting is a meeting of minds.

  Max McKeown

  Mind, Strategy, Meetings

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.148, Pearson UK

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• Change is inevitable, progress is not.

  Max McKeown

  Progress, Inevitable, Change Is Inevitable

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• Strategy is about shaping the future.

  Max McKeown

  Business, Strategy, Shaping The Future

  Max Mckeown (2014). “The Innovation Book: How to Manage Ideas and Execution for Outstanding Results”, p.137, Pearson UK

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• Following the rules of your industry will only get you so far.

  Max McKeown

  Thought Provoking, Provoking, Following

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.76, Pearson UK

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• La estrategia no es un deporte en solitario, aunque seas el Director General.

  Max McKeown

  Teamwork, Sports, Team Building

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• The task of the strategist and leadership team is to reduce uncertainty in the areas that they can directly influence in order to pursue attractively difficult objectives.

  Max McKeown

  Team, Order, Tasks

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.51, Pearson UK

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• Strategists who don’t take time to think are just planners.

  Max McKeown

  Pensar, Tiempo Para Pensar, Tomarse Tiempo

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.25, Pearson UK

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• Una estrategia brillante es el mejor camino hacia los fines deseables con los medios disponibles.

  Max McKeown

  Mean, Brilliant, Strategy

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• Becoming a strategic thinker is about opening your mind to possibilities. It’s about seeing the bigger picture. It’s about understanding the various parts of your business, taking them apart, and then putting them back together again in a more powerful way. It’s about insight, invention, emotion and imagination focused on reshaping some part of the world.

  Max McKeown

  Powerful, Together Again, Imagination

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.31, Pearson UK

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• Dont be a life spectator.. take the plunge.

  Max McKeown

  Plunge, Spectators

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• Whenever a maker and a thinker get together, really cool stuff happens.

  Max McKeown

  Together, Stuff Happens, Really Cool

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• Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.

  Max McKeown

  Moving, Effort, Energy

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• Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.

  Max McKeown

  Art, War, Creative

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• What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?

  Max McKeown

  People, Doe, Want

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.14, Pearson UK

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• We need to move from comparative advantage to perpetual advantage.

  Max McKeown

  Moving, Needs, Advantage

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• Innovation is new stuff that is made useful.

  Max McKeown

  Innovation, Stuff, Made

  Max McKeown (2008). “The Truth about Innovation”, p.2, Pearson Education

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• Piense seriamente por qué su empresa debería interesarse por su estrategia. En concreto, busque problemas que la junta directiva quiera que se resuelvan. ¿De qué tienen miedo los altos directivos? Parte de convertirse en un pensador estratégico creíble consiste en aprender enfoques eficaces para vender ideas para su situación. Sabrá que está mejorando en la venta (o lanzamiento) de estrategias cuando los directivos empiecen a acudir a usted cuando haya que realizar una reflexión estratégica.

  Max McKeown

  Senior, Thinking, Ideas

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• With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.

  Max McKeown

  Clever, Self, Victory

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• Ideally, you will develop strategic response to your place in the corporate lifecycle to identify new paths of strategic renewal. You will look for new growth curves that can be started early enough to replace declining products and you will try to identify whole new curves that will take the organisation to new levels of growth as a whole.

  Max McKeown

  Curves, Growth, Trying

  Max Mckeown (2013). “The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver Outstanding Results”, p.125, Pearson UK

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• How much time have you invested in thinking about strategy? How many options have you considered before the plan was written? How have you ensured that the thinking behind the plan is challenged? How much time do you spend exploring trends, possibilities and cool stuff? How much time is spent playing with ideas, hopes and dreams?

  Max McKeown

  Dream, Thinking, Ideas

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• Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.

  Max McKeown

  Diversión, Creer, Pensar

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