John Jantsch frases

• Bring the best of your Authentic Self to every opportunity.

  John Jantsch

  Opportunity, Self, Marketing

  John Jantsch (2010). “The Referral Engine: Teaching Your Business to Market Itself”, p.13, Penguin

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• Perhaps the most important marketing step any business can take is to discover a way to be different.

  John Jantsch

  Marketing, Important, Different

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• Branding is the art of becoming knowable, likable and trustable.

  John Jantsch

  Art, Becoming, Branding

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• Un cliente entusiasmado es el activo de marketing más potente que su organización puede aprovechar.

  John Jantsch

  Organization, Marketing, Assets

  "Keeping Customers Is the New Lead Generation" by John Jantsch, www.businessinsider.com. December 5, 2011.

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• Create something people want to share.

  John Jantsch

  Éxito, Personas, Diseño

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• La diferencia entre Ventas y Marketing es que el Marketing es dueño del mensaje y las Ventas son dueñas de la relación.

  John Jantsch

  Differences, Marketing, Messages

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• You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.

  John Jantsch

  Breathing, Feelings, Technique

  John Jantsch (2010). “The Referral Engine: Teaching Your Business to Market Itself”, p.55, Penguin

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• Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.

  John Jantsch

  Leadership, Commitment, Self

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• Listening is the new prospecting.

  John Jantsch

  Listening, Social Media, Prospecting

  John Jantsch (2014). “Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar”, p.12, Penguin

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• Develop a capacity for things like purpose, love, wonder, courage, and grace.

  John Jantsch

  Inspirational, Grace, Purpose

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• When it comes to lead referral generation,
  the customer experience is it.

  John Jantsch

  Referrals, Generations, Customer Experience

  13 Copiar cita

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