Citas de David Meerman Scott

• You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

  David Meerman Scott

  Business, Media, Creating

  51 Copiar cita

• On the web, you are what you publish.

  David Meerman Scott

  Publique

  48 Copiar cita

• Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.

  David Meerman Scott

  Ideas, Gente, Empresario

  33 Copiar cita

• Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

  David Meerman Scott

  Marketing, Needs, Way

  25 Copiar cita

• Crear contenidos de calidad que eduquen e informen es siempre la mejor estrategia de marketing.

  David Meerman Scott

  Creating, Marketing, Strategy

  18 Copiar cita

• It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

  David Meerman Scott

  Years, Marketing, Technique

  19 Copiar cita

• Social Media are tools, Real Time is a mindset.

  David Meerman Scott

  Business, Real, Media

  15 Copiar cita

• Think like a publisher, not a marketer.

  David Meerman Scott

  Thinking, Media, Marketing

  22 Copiar cita

• The urgent can drown out the important.

  David Meerman Scott

  Empresa, Marketing, Importante

  12 Copiar cita

• You sell more when you stop selling.

  David Meerman Scott

  Selling, Sells

  David Meerman Scott (2016). “The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business”, p.116, John Wiley & Sons

  9 Copiar cita

• ¿Y si fracaso?" ...la pregunta más profunda es: "¿Y si nunca fracaso?". "Deja de poner excusas y empieza a gestionar tu miedo.

  David Meerman Scott

  Profound, What If, Growth

  10 Copiar cita

• Don't start by talking about your products and services instead think about the people you are trying to reach

  David Meerman Scott

  Pensar, Hablar, Personas

  12 Copiar cita

• Focus on your buyers and your buyers problems

  David Meerman Scott

  Focus, Problem, Buyers

  10 Copiar cita

• Marketing is not about your agency winning awards. It's about your organization winning business.

  David Meerman Scott

  Inspirational, Winning, Awards

  David Meerman Scott (2015). “The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly”, p.37, John Wiley & Sons

  14 Copiar cita

• Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

  David Meerman Scott

  Agency, Web Content, Self

  David Meerman Scott (2010). “The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly”, p.286, John Wiley & Sons

  16 Copiar cita

• Nobody cares about your products (except you)

  David Meerman Scott

  Marketing, Care, Nobody Cares

  Twitter post from Jan 22, 2016

  10 Copiar cita

• Como saben los agentes de los mercados financieros, la ventaja viene de reaccionar primero a las noticias. Lo mismo ocurre con todas las empresas. Cuando inicias la conversación, se te reconoce como alguien que está conectado al mercado de las ideas. Si hablas pronto de una idea, naturalmente obtienes más exposición porque los hilos de la conversación se derivan de lo que has dicho. Si llegas tarde te pierdes en la cacofonía.

  David Meerman Scott

  Communication, Player, Ideas

  11 Copiar cita

• The time is now. Now we can market in real time. Now we can market instantly.

  David Meerman Scott

  Real

  7 Copiar cita

• It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

  David Meerman Scott

  Creating, Pitching, Today

  8 Copiar cita

• If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

  David Meerman Scott

  Media, Marketing, Experts

  6 Copiar cita

• ...muchas organizaciones no se dan cuenta de que tienen una opción mucho mejor: pueden contar su historia directamente a un mercado interesado.

  David Meerman Scott

  Organization, Marketing, Stories

  David Meerman Scott (2009). “World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories”, p.13, John Wiley & Sons

  7 Copiar cita

• The difference is conflict, an important yet overlooked aspect of all good communications.

  David Meerman Scott

  Communication, Differences, Important

  4 Copiar cita

• Real time is a new mindset in marketing, and that's what inbound marketing is all about.

  David Meerman Scott

  Real, Marketing, Mindset

  7 Copiar cita

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