Leo Burnett Quotes

• Que sea sencillo. Que sea memorable. Que invite a mirar. Que sea divertido de leer.

  Leo Burnett

  Inspiración, Éxito, Diversión

  41 Copiar cita

• Products are made in the factory, but brands are created in the mind.

  Leo Burnett

  Mind, Branding, Factories

  24 Copiar cita

• Don’t tell me how good you make it; tell me how good it makes me when I use it.

  Leo Burnett

  Creative, Marketing, Use

  43 Copiar cita

• Lo que ayuda a las personas, ayuda a las empresas.

  Leo Burnett

  Inspiración, Éxito, Liderazgo

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  30 Copiar cita
• 

  Creo que la curiosidad por la vida en todos sus aspectos sigue siendo el secreto de los grandes creativos.

  Leo Burnett

  Creativity, Bad Ass, Thinking

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  71 Copiar cita

• Cuando alcances las estrellas puede que no consigas ni una, pero tampoco saldrás con un puñado de barro.

  Leo Burnett

  Love, Success, Stars

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  73 Copiar cita

• If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

  Leo Burnett

  Art, Economy, Tricks

  25 Copiar cita

• Before you can have a share of market, you must have a share of mind.

  Leo Burnett

  Mente, Compartir

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  4 Copiar cita

• Que sea sencillo. Hagamos lo obvio, lo común, pero hagámoslo extraordinariamente bien.

  Leo Burnett

  Simple, Obvious Things, Common

  8 Copiar cita

• The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

  Leo Burnett

  New Relationship, Design, Secret

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  13 Copiar cita

• Soy de los que creen que uno de los mayores peligros de la publicidad no es el de engañar a la gente, sino el de aburrirla mortalmente.

  Leo Burnett

  Empresa, Creer, Gente

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  21 Copiar cita

• Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

  Leo Burnett

  Business, People, Advertising

  21 Copiar cita

• La publicidad es la capacidad de sentir, de interpretar... de plasmar en letra, papel y tinta lo que late en el corazón de una empresa.

  Leo Burnett

  Heart, Ink And Paper, Advertising

  24 Copiar cita

• Las ideas creativas florecen mejor en una tienda que conserva cierto espíritu de diversión. Nadie está en el negocio para divertirse, pero eso no significa que no pueda haber diversión en el negocio.

  Leo Burnett

  Inspirational, Fun, Creativity

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  22 Copiar cita

• Don't tell people how good you make the goods; tell the how good your goods make them.

  Leo Burnett

  People, Goods

  5 Copiar cita

• Friction makes sparks and sparks start creative conflagrations.

  Leo Burnett

  Creative, Sparks, Friction

  8 Copiar cita

• Una empresa en la que cualquiera tiene miedo de hablar, de diferir, de ser atrevido y original, está cerrando la puerta del ataúd sobre sí misma.

  Leo Burnett

  Doors, Coffins, Speak

  18 Copiar cita

• If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.

  Leo Burnett

  Educational, Writing, Turns

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  9 Copiar cita

• En mi opinión, lo mejor que se puede conseguir en publicidad es la credibilidad, y no hay nada más creíble que el propio producto.

  Leo Burnett

  Opinion, Advertising, Economy

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  20 Copiar cita

• I regard a great ad as the most beautiful thing in the world.

  Leo Burnett

  Beautiful, World, Regard

  9 Copiar cita

• The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.

  Leo Burnett

  Attitude, Nice, Taken

  4 Copiar cita

• There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

  Leo Burnett

  Funny, Educational, Smart

  11 Copiar cita

• Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

  Leo Burnett

  Giving, Essentials, Hogwash

  14 Copiar cita

• Queremos que los consumidores digan: "Menudo producto", en lugar de "Menudo anuncio".

  Leo Burnett

  Educational, Advertising Business, Want

  16 Copiar cita

• Steep yourself in your subject, work like hell, and love, honor and obey your hunches.

  Leo Burnett

  Honor, And Love, Hell

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  5 Copiar cita

También te puede gustar:

William Bernbach

David Ogilvy

Rosser Reeves

Yasmin Ahmad

Mary Wells Lawrence

Raymond Rubicam

Claude C. Hopkins

Stefan Sagmeister