Howard Schultz Quotes About Risk

• There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.

  Howard Schultz

  Wise, Believe, Bystanders

  Howard Schultz, Joanne Gordon (2012). “Onward: How Starbucks Fought for Its Life without Losing Its Soul”, p.7, Rodale

• Arriesga más de lo que otros creen seguro.

  Howard Schultz

  Thinking, Loyal Customers, Risk

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

• To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.

  Howard Schultz

  Entrepreneur, Leader, Challenges

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

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