Howard Schultz Quotes About Marketing

• Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

  Howard Schultz

  Inspirational, Inspiring, Real

• Los clientes no siempre saben lo que quieren. El descenso del consumo de café se debía a que la mayoría del café que compraban estaba rancio y no lo disfrutaban. Una vez que probaron el nuestro y experimentaron lo que llamamos "el tercer lugar"... un punto de encuentro entre el hogar y el trabajo donde se les trataba con respeto... descubrieron que cubríamos una necesidad que no sabían que tenían.

  Howard Schultz

  Educational, Drinking, Coffee

  "Grounds For Success". Interview with Scott S. Smith, www.entrepreneur.com. May 1, 1998.

• The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

  Howard Schultz

  Success, Business, Emotional

• Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

  Howard Schultz

  Thinking, People, Training

  "Howard Schultz, CEO, Starbucks". Interview with Andrew Stevens, edition.cnn.com. December 28, 2007.

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