Howard Schultz Quotes About Coffee

• We are not in the coffee business serving people, we are in the people business serving coffee.

  Howard Schultz

  Coffee, People, Serving

  "25 million of us buy his skinny lattes every week" by John Carlin, www.theguardian.com. July 13, 2003.

• We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.

  Howard Schultz

  Coffee, Tired, Community

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

• I can't imagine a day without coffee. I can't imagine!

  Howard Schultz

  Coffee, Imagine, I Can

• The premium single-cup segment is the fastest-growing business within the global coffee industry.

  Howard Schultz

  Coffee, Cups, Growing

• Los clientes no siempre saben lo que quieren. El descenso del consumo de café se debía a que la mayoría del café que compraban estaba rancio y no lo disfrutaban. Una vez que probaron el nuestro y experimentaron lo que llamamos "el tercer lugar"... un punto de encuentro entre el hogar y el trabajo donde se les trataba con respeto... descubrieron que cubríamos una necesidad que no sabían que tenían.

  Howard Schultz

  Educational, Drinking, Coffee

  "Grounds For Success". Interview with Scott S. Smith, www.entrepreneur.com. May 1, 1998.

• Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine.

  Howard Schultz

  Coffee, Thinking, Four

• Starbucks represents something beyond a cup of coffee.

  Howard Schultz

  Coffee, Cups, Starbucks

• China ha sido tradicionalmente un país bebedor de té, pero nosotros lo convertimos en bebedor de café.

  Howard Schultz

  Country, Drinking, Coffee

• I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

  Howard Schultz

  Coffee, Thinking, Choices

  "Full of beans" by Terry Macalister, www.theguardian.com. October 16, 2004.

• Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.

  Howard Schultz

  Coffee, America, Romance

• Si nos fijamos en el café, el té, la comida y los zumos, creemos que hay oportunidades inherentes. Si nos fijamos en las barritas saludables o los productos para llevar que hay en nuestras tiendas, creemos que podemos mejorarlos significativamente y hacerlos más accesibles.

  Howard Schultz

  Café, Oportunidad, Pensamiento

  "Starbucks at 40: Java juggernaut branches out". Interview with Bruce Horovitz, www.usatoday.com. March 10, 2011.

• Me impresionó el poder que puede tener saborear una simple taza de café para conectar a la gente y crear comunidad.

  Howard Schultz

  Coffee, Taken, Simple

  Howard Schultz, Joanne Gordon (2012). “Onward: How Starbucks Fought for Its Life without Losing Its Soul”, p.12, Rodale

• In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.

  Howard Schultz

  Coffee, Issues, People

  "Starbucks CEO Howard Schultz discusses turnaround". Interview with Melissa Allison, www.seattletimes.com. March 12, 2011.

• My kids probably started drinking coffee in their late teens.

  Howard Schultz

  Drinking, Coffee, Kids

  "Starbucks hits 40 feeling perky". Interview with Bruce Horovitz, www.usatoday.com. March 6, 2011.

• The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.

  Howard Schultz

  Coffee, Opportunity, Understanding

• There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

  Howard Schultz

  Coffee, Mean, Cups

• When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.

  Howard Schultz

  Coffee, Home, Italian

  "Starbucks at 40: Java juggernaut branches out". Interview with Bruce Horovitz, www.usatoday.com. March 10, 2011.

• When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, 'If Starbucks did not exist, what type of coffee experience would we create?

  Howard Schultz

  Meaningful, Coffee, Organization

• We think of Starbucks not as a coffee company but a media company.

  Howard Schultz

  Coffee, Thinking, Media

• Don't buy preground coffee.

  Howard Schultz

  Café

• I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee.

  Howard Schultz

  Coffee, Home, Espresso

• Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

  Howard Schultz

  Meaningful, Coffee, People

• I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.

  Howard Schultz

  Coffee, Thinking, Years

• While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.

  Howard Schultz

  Coffee, Heart, People

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