Eric Ries Quotes About Goals

• If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.

  Eric Ries

  Stress, Goal, Entrepreneur

• Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.

  Eric Ries

  Goal, Matter, Want

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.20, Crown Business

• The goal of every startup experiment is to discover how to build a sustainable business around that vision.

  Eric Ries

  Goal, Vision, Experiments

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.51, Crown Business

• El objetivo de una startup es descubrir lo que hay que construir -lo que los clientes quieren y por lo que pagarán- lo antes posible. En otras palabras, Lean Startup es una nueva forma de ver el desarrollo de nuevos productos innovadores que hace hincapié en la iteración rápida y el conocimiento del cliente, una gran visión y una gran ambición, todo al mismo tiempo.

  Eric Ries

  Ambición, Objetivo, Visión

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.20, Crown Business

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