Herbert Marcuse Quotes About Commodities

• The so-called consumer society and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing, consuming, handling and constantly renewing the gadgets, devices, instruments, engines, offered to and imposed upon the people, for using these wares even at the danger of one’s own destruction, has become a “biological” need.

  Herbert Marcuse

  Men, Ties, People

  Herbert Marcuse (1969). “An Essay on Liberation”, Boston : Beacon Press

• Si las comunicaciones de masas mezclan armoniosamente, y a menudo de forma imperceptible, el arte, la política, la religión y la filosofía con los anuncios publicitarios, llevan estos ámbitos de la cultura a su denominador común: la forma mercancía. La música del alma es también la música de los vendedores. Lo que cuenta es el valor de cambio, no el valor de verdad.

  Herbert Marcuse

  Art, Philosophy, Communication

  Herbert Marcuse (2012). “One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society”, p.57, Beacon Press

• The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.

  Herbert Marcuse

  Home, People, Soul

  Herbert Marcuse (2013). “One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society”, p.11, Routledge

• Technical progress and more comfortable living permit the systematic inclusion of libidinal components into the realm of commodity production and exchange. But no matter how controlled the mobilization of instinctual energy may be (it sometimes amounts to a scientific management of libido), no matter how much it may serve as a prop for the status quo - it is also gratifying to the managed individuals, just as racing the outboard motor, pushing the power lawn mower, and speeding the automobile are fun.

  Herbert Marcuse

  Fun, Racing, Progress

  "One-Dimensional Man" by Herbert Marcuse, (p. 75), 1964.

• Bourgeois political economy ... never gets to see man who is its real subject. It disregards the essence of man and his history and is thus in the profoundest sense not a 'science of people' but of non-people and of an inhuman world of objects and commodities.

  Herbert Marcuse

  Real, Men, Essence

  Herbert Marcuse (2007). “The Essential Marcuse: Selected Writings of Philosopher and Social Critic Herbert Marcuse”, p.78, Beacon Press

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