Regis McKenna Quotes

• Marketing is everything and everything is marketing.

  Regis McKenna

  Marketing

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• The more alike two products are, the more important their differences become.

  Regis McKenna

  Business, Two, Differences

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• The best marketing is education.

  Regis McKenna

  Marketing

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• How do you design the product in a way so that it sells itself?.

  Regis McKenna

  Design, Way, Sells

  "Apple's First Marketing Guru on Why '1984' Is Overrated". Interview with Matthew Creamer, adage.com. March 01, 2012.

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• Marketing should focus on market creation, not market sharing

  Regis McKenna

  Focus, Marketing, Creation

  Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company

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• It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.

  Regis McKenna

  Communication, Ironic, Important

  Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company

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• La velocidad se ha convertido en un elemento importante de la estrategia.

  Regis McKenna

  Important, Elements, Speed

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• Branding is overrated.

  Regis McKenna

  Branding, Overrated

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• Just as one year in a dog's life is equivalent to seven years in a human life, one year in the high-technology business is like seven years in any other industry.

  Regis McKenna

  Life, Dog, Business

  Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company

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