Citas de Jan Tschichold

• The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.

  Jan Tschichold

  Messages, Aim, Delivery

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• Perfect typography is more a science than an art.

  Jan Tschichold

  Art, Perfect, Design

  Jan Tschichold, Robert Bringhurst, Hajo Hadeler (1991). “The form of the book: essays on the morality of good design”, Hartley & Marks Publishers

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• White space is to be regarded as an active element, not a passive background.

  Jan Tschichold

  White, Space, Design

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• Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.

  Jan Tschichold

  Expression, Design, Asymmetry

  Jan Tschichold (1995). “The new typography: a handbook for modern designers”, Univ of California Pr

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• La tipografía perfecta es sin duda la más difícil de todas las artes. Sólo la escultura en piedra se le acerca en obstinación.

  Jan Tschichold

  Art, Perfect, Design

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• My errors were more fertile than I ever imagined.

  Jan Tschichold

  Errors, Fertile

  Jan Tschichold, Günter Bose, Erich Brinkmann (1991). “Schriften: 1925-1974 : Ausgabe in zwei Bänden”

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• Asymmetry is the rhythmic expression of functional design.

  Jan Tschichold

  Expression, Design, Asymmetry

  Jan Tschichold (1995). “The new typography: a handbook for modern designers”, Univ of California Pr

  69 Copiar cita

• Los lectores quieren que lo importante esté claramente expuesto; no leerán lo que les resulte demasiado molesto.

  Jan Tschichold

  Important, Want, Reader

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• The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.

  Jan Tschichold

  Niños, Adultos, Pequeños

  Jan Tschichold, Robert Bringhurst, Hajo Hadeler (1991). “The form of the book: essays on the morality of good design”, Hartley & Marks Publishers

  66 Copiar cita

• Las obras de arte "abstracto" son sutiles creaciones de orden a partir de simples elementos contrastados.

  Jan Tschichold

  Art, Simple, Order

  Jan Tschichold (1967). “Asymmetric Typography”, New York : Reinhold Publishing Corporation

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• The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.

  Jan Tschichold

  Book, Perfect, Designer

  Jan Tschichold, Robert Bringhurst, Hajo Hadeler (1991). “The form of the book: essays on the morality of good design”, Hartley & Marks Publishers

  48 Copiar cita

• Estandarización, en lugar de individualización. Libros baratos, en lugar de ediciones privadas. Literatura activa, en lugar de encuadernaciones de cuero pasivas.

  Jan Tschichold

  Book, Design, Literature

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• We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.

  Jan Tschichold

  Essentials, Useless, Shapes

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• Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.

  Jan Tschichold

  Mad, Design, Personality

  Jan Tschichold (1995). “The new typography: a handbook for modern designers”, Univ of California Pr

  41 Copiar cita

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