Yvon Chouinard Quotes - Page 2

• Creo que el riesgo es importante. No me importa si es un gran riesgo financiero o un riesgo físico. Sólo sacas de algo lo que pones en ello y el hecho de que estés dispuesto a arriesgar algo significa que vas a sacar mucho más de ello.

  Yvon Chouinard

  Medio, Pensar, Escalar

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• ...siempre nos ha resultado difícil llevar una vida examinada como empresa. Siempre he pensado que una empresa tiene la responsabilidad de no esperar a que el gobierno le diga lo que tiene que hacer, o a que el consumidor le diga lo que tiene que hacer, sino que en cuanto descubre que está haciendo algo mal, deja de hacerlo.

  Yvon Chouinard

  Business, Responsibility, Government

  "The TH Interview: Yvon Chouinard, founder of Patagonia (Part One)". Interview with Jacob Gordon, www.treehugger.com. February 7, 2008.

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• Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.

  Yvon Chouinard

  Nature, Long, Lasts

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• When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I’m the kid who couldn’t play competitive games. I’d much rather design and sell products so good and unique that they have no competition.

  Yvon Chouinard

  War, Kids, Unique

  Yvon Chouinard (2016). “Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual”, p.119, Penguin

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• True adventure begins when everything goes wrong.

  Yvon Chouinard

  Aventura

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• We're not citizens anymore. We're consumers. That's what we're called. It's just like being an alcoholic and being in denial that you're an alcoholic. We're in denial that each and every one of us is the problem. And until we face up to that, nothing's going to happen.

  Yvon Chouinard

  Citizens, Denial, Faces

  "Don of the Dirtbags: An Interview with Yvon Chouinard". The Vertical Interview, theusualmontauk.com. October 22, 2016.

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• The more you know, the less you need.

  Yvon Chouinard

  Positivity, Mlm, Tao Te Ching

  Yvon Chouinard (2006). "Que mi gente haga surf: The Education of a Reluctant Businessman", p.90, Penguin

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• The revolution starts at the bottom.

  Yvon Chouinard

  Revolution, Bottom

  "The Revolution Starts at the Bottom". Interview with Daniel Duane, March/April 2004.

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• Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.

  Yvon Chouinard

  Opportunity, Evil, Absence

  Yvon Chouinard (2016). “Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual”, p.270, Penguin

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• Going back to a simpler life is not a step backwards.

  Yvon Chouinard

  Survival, Steps, Life Is

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• The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts

  Yvon Chouinard

  Travel, Adventure, Patagonia

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• Mainly, my job is to be on the outside and bring ideas into the company and forge change. Most people hate change—it’s threatening. I thrive on it.

  Yvon Chouinard

  Jobs, Hate, Ideas

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• I drive old cars, all my Patagonia clothes are years and years old, I hardly have anything new. I try to lead a very simple life. I am not a consumer of anything. And I much prefer sleeping on somebody's floor than in a motel room.

  Yvon Chouinard

  Sleep, Simple, Clothes

  "Don de los Dirtbags: Una entrevista con Yvon Chouinard". The Usual Interview, theusualmontauk.com. 22 de octubre de 2016.

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• We took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough.

  Yvon Chouinard

  Adventure, Pride, Rocks

  Yvon Chouinard (2006). “Let My People Go Surfing: The Education of a Reluctant Businessman”, p.18, Penguin

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• Nature doesn't like empires. It doesn't like accumulation in one place, it doesn't like monoculture. It's always trying to make diverse species. It wants to spread everything out. And we're constantly trying to hold everything in.

  Yvon Chouinard

  Always Trying, Want, Empires

  "Don of the Dirtbags: An Interview with Yvon Chouinard". The Vertical Interview, theusualmontauk.com. October 22, 2016.

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• Contratar a gente extremadamente independiente, inteligente y apasionada, no necesariamente "expertos". Puede que tres o cuatro de mis empleados tengan un MBA, y esos tipos no están necesariamente en lo más alto de la cadena alimentaria.

  Yvon Chouinard

  Independent, Intelligent, Mba

  "Yvon Chouinard on Entrepreneurship". Interview with Amy S. Choi, www.bloomberg.com. June 20, 2008.

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• You have to remember this was the '60s, when climbing was dangerous and sex was safe.

  Yvon Chouinard

  Sex, Climbing, Safe

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• ...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.

  Yvon Chouinard

  Business, Wind, Goal

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• ...there's no such thing as sustainability. There are just levels of it. It's a process, not a real goal. All you can do is work toward it. There's no such thing as any sustainable economy. The only thing I know that's even close to sustainable economic activity would be organic farming on a very small scale or hunting and gathering on a very small scale. And manufacturing, you end up with way more waste than you end up with finished product. It's totally unsustainable. It's just the way it is.

  Yvon Chouinard

  Business, Real, Hunting

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• No young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a forest ranger The Lee Iacoccas, Donald Trumps, and Jack Welchs of the business world are heroes to no one except other businessmen with similar values.

  Yvon Chouinard

  Sueño, Crecer, Héroe

  11 Copiar cita

• Llevas toda una vida al aire libre, te das cuenta de que tienes la responsabilidad de proteger estos lugares salvajes.

  Yvon Chouinard

  Responsibility, Wild Places, Realizing

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• Las reglas del juego deben actualizarse constantemente para seguir el ritmo de la tecnología en expansión. De lo contrario, exageramos las escaladas clásicas y nos engañamos pensando que somos mejores escaladores que los pioneros.

  Yvon Chouinard

  Technology, Thinking, Climbing

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• One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two at a time.

  Yvon Chouinard

  Two, Feet, Balls

  Yvon Chouinard (2016). "Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual", p.69, Penguin.

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• I took a dozen of our top managers to Argentina, to the windswept mountains of the real Patagonia, for a walkabout. In the course of roaming around those wild lands, we asked ourselves why we were in business and what kind of business we wanted Patagonia to be. A billion-dollar company? Okay, but not if it meant we had to make products we couldn't be proud of. And we discussed what we could do to help stem the environmental harm we caused as a company. We talked about the values we had in common, and the shared culture that had brought everyone to Patagonia, Inc., and not another company.

  Yvon Chouinard

  Business, Real, Roaming Around

  Yvon Chouinard (2016). “Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual”, p.90, Penguin

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• My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: "This sucks and I'm going to do it another way." You have to want to break the rules and prove that your way works.

  Yvon Chouinard

  Entrepreneur, Want, Way

  "Yvon Chouinard on Entrepreneurship". Interview with Amy S. Choi, www.bloomberg.com. June 20, 2008.

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