Yvon Chouinard Quotes About Values

• Volver a una vida más sencilla basada en vivir de la suficiencia y no del exceso no es un paso atrás. Más bien, volver a una forma más sencilla nos permite recuperar nuestra dignidad, nos pone en contacto con la tierra y nos hace valorar de nuevo el contacto humano.

  Yvon Chouinard

  Tierra, Exceso, Camino

• No young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a forest ranger The Lee Iacoccas, Donald Trumps, and Jack Welchs of the business world are heroes to no one except other businessmen with similar values.

  Yvon Chouinard

  Sueño, Crecer, Héroe

• Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.

  Yvon Chouinard

  Running, Business, Years

  "La entrevista de TH: Yvon Chouinard Jacob Gordon, fundador de Patagonia". Entrevista con Jacob Gordon, www.treehugger.com. 7 de febrero de 2008.

• While our managers debated what steps to take to address the sales and cash-flow crisis, I began to lead week-long employee seminars in what we called Philosophies. We'd take a busload at a time to places like Yosemite or the Marin Headlands above San Francisco, camp out, and gather under the trees to talk. The goal was to teach every employee in the company our business and environmental ethics and values.

  Yvon Chouinard

  Business, Philosophy, Cash Flow

• I took a dozen of our top managers to Argentina, to the windswept mountains of the real Patagonia, for a walkabout. In the course of roaming around those wild lands, we asked ourselves why we were in business and what kind of business we wanted Patagonia to be. A billion-dollar company? Okay, but not if it meant we had to make products we couldn't be proud of. And we discussed what we could do to help stem the environmental harm we caused as a company. We talked about the values we had in common, and the shared culture that had brought everyone to Patagonia, Inc., and not another company.

  Yvon Chouinard

  Business, Real, Roaming Around

  Yvon Chouinard (2016). “Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual”, p.90, Penguin

• We took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough.

  Yvon Chouinard

  Adventure, Pride, Rocks

  Yvon Chouinard (2006). “Let My People Go Surfing: The Education of a Reluctant Businessman”, p.18, Penguin

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