Bernice Fitz-Gibbon Quotes

• Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

  Bernice Fitz-Gibbon

  Creativity, Shoes, Vision

  Bernice Fitz-Gibbon (1967). “Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising”

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• A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

  Bernice Fitz-Gibbon

  Sabio, Ingenioso, Negocios

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• Creativity varies inversely with the number of cooks involved in the broth.

  Bernice Fitz-Gibbon

  Inspiración, Trabajo, Creatividad

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• To be a success in advertising you must want to fill other people with a passion for possession.

  Bernice Fitz-Gibbon

  Passion, People, Want

  Bernice Fitz-Gibbon (1967). “Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising”

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• Creativity often consists of merely turning up what is already there.

  Bernice Fitz-Gibbon

  Creatividad

  Bernice Fitz-Gibbon (1967). “Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising”

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• It's smart to be thrifty.

  Bernice Fitz-Gibbon

  Smart, Advertising, Thrifty

  Bernice Fitz-Gibbon (1967). “Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising”

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• deferring gratification is a good definition of being civilized.

  Bernice Fitz-Gibbon

  Patience, Definitions, Gratification

  Bernice Fitz-Gibbon (1967). “Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising”

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• Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.

  Bernice Fitz-Gibbon

  Soñar, Gente, Querer

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• Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.

  Bernice Fitz-Gibbon

  Beautiful, Attitude, Teenager

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• Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.

  Bernice Fitz-Gibbon

  Sight, People, Wanting More

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