Philip Kotler Quotes About Marketing

• El marketing se aprende en un día. Por desgracia, se tarda toda una vida en dominarlo.

  Philip Kotler

  Empresa, Marketing, Vida

• El auténtico marketing no es el arte de vender lo que se fabrica, sino saber qué fabricar. Es el arte de identificar y comprender las necesidades de los clientes y crear soluciones que proporcionen satisfacción a los clientes, beneficios a los productores y ventajas a las partes interesadas.

  Philip Kotler

  Arte, Crear, Saber

  "Internet y la empresa, 2001-2002". Libro de Robert W. Price, 2001.

• El marketing es una carrera sin meta

  Philip Kotler

  Carrera, Marketing, Acabado

  Philip Kotler (2011). "Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know", p.22, John Wiley & Sons.

• Las empresas prestan demasiada atención al coste de hacer algo. Deberían preocuparse más por el coste de no hacerlo.

  Philip Kotler

  Preocupación, Marketing, Atención

  "Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know". Libro de Philip Kotler, 2003.

• Marketing is the set of human activities directed at facilitating and consummating exchanges.

  Philip Kotler

  Marketing, Humans, Human Activity

• El marketing no es el arte de encontrar formas ingeniosas de dar salida a lo que se fabrica. Es el arte de crear auténtico valor para el cliente.

  Philip Kotler

  Arte, Empresa, Inteligencia

  Philip Kotler (2011). "Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know", p.12, John Wiley & Sons.

• El arte del marketing es el arte de crear una marca. Si no eres una marca, eres una mercancía. Entonces el precio lo es todo y el productor de bajo coste es el único ganador.

  Philip Kotler

  Arte, Marketing, Coste

• En los últimos 60 años, el marketing ha pasado de estar centrado en el producto (Marketing 1.0) a estar centrado en el consumidor (Marketing 2.0). Hoy vemos que el marketing vuelve a transformarse en respuesta a la nueva dinámica del entorno. Vemos cómo las empresas amplían su enfoque de los productos a los consumidores y a los problemas de la humanidad. El marketing 3.0 es la etapa en la que las empresas pasan de centrarse en el consumidor a centrarse en el ser humano y en la que la rentabilidad se equilibra con la responsabilidad corporativa.

  Philip Kotler

  Responsabilidad, Pasado, Años

  Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (2010). "Marketing 3.0: From Products to Customers to the Human Spirit", p.11, John Wiley & Sons

• The theory of marketing is solid but the practice of marketing leaves much to be desired.

  Philip Kotler

  Practice, Marketing, Theory

  Philip Kotler (2004). “Ten Deadly Marketing Sins: Signs and Solutions”, p.145, John Wiley & Sons

• Authentic marketing is not the art of selling what you make but knowing what to make!

  Philip Kotler

  Art, Knowing, Marketing

  "Marketing Management: Analysis, Planning, Implementation and Control". Book by Philip Kotler, 1967.

• Marketing is becoming a battle based on information than on sales power.

  Philip Kotler

  Marketing, Battle, Information

• Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

  Philip Kotler

  Communication, Views, Marketing

• I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

  Philip Kotler

  Psychology, Marketing, Today

  Fuente: bobmorris.biz

• My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

  Philip Kotler

  Responsabilidad, Pensamiento, Personas

  Entrevista con Bob Morris, bobmorris.biz. 10 de mayo de 2015.

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