Citas de Phil Knight

• Dream audaciously. Have the courage to fail forward. Act with urgency.

  Phil Knight

  Dream, Failing, Urgency

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• Llega un momento en la vida en que el pasado retrocede y el futuro se abre. Es ese momento en el que uno se vuelve para enfrentarse a lo desconocido. Algunos se volverán hacia lo que ya conocen. Otros caminarán de frente hacia la incertidumbre. No puedo decirte cuál es la correcta. Pero sí puedo decirte cuál es más divertida.

  Phil Knight

  Fun, Past, Faces

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• Dare to take chances, lest you leave your talent buried in the ground.

  Phil Knight

  Chance, Talent, Buried

  Phil Knight (2017). “Shoe Dog: Young Readers Edition”, p.270, Simon and Schuster

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• Juega según las reglas, pero sé feroz.

  Phil Knight

  Knights, Play, Growing

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• Haga historia o forme parte de ella.

  Phil Knight

  Acción

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• It's alright to be Goliath but always act like David.

  Phil Knight

  Leadership, Goliath, Business Leadership

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• A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

  Phil Knight

  Cutting, Knights, Years

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• Nike es una empresa orientada al marketing, y el producto es nuestra herramienta de marketing más importante.

  Phil Knight

  Nike, Business, Knights

  "High-Performance Marketing: An Interview with Nike’s Phil Knight". Interview with Geraldine E. Willigan, hbr.org.

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• El deporte es como el rock and roll. Ambos son fuerzas culturales dominantes, ambos hablan un idioma internacional y ambos giran en torno a las emociones.

  Phil Knight

  Sports, Rocks, Rock N Roll

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• Antes pensábamos que todo empezaba en el laboratorio. Ahora nos damos cuenta de que todo surge del consumidor.

  Phil Knight

  Thinking, Knights, Labs

  "High-Performance Marketing: An Interview with Nike’s Phil Knight". Interview with Geraldine E. Willigan, hbr.org. July-August 1992.

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• There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.

  Phil Knight

  Life, Change, Success

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• No se puede explicar mucho en 60 segundos, pero cuando se muestra Michael Jordan, no hace falta. Es así de sencillo.

  Phil Knight

  Simple, Jordan, Shows

  "High-Performance Marketing: An Interview with Nike's Phil Knight" by Phil KnightGeraldine E. Willigan, hbr.org. July 1, 1992.

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• The trouble in America is not that we are making too many mistakes, but that we are making too few.

  Phil Knight

  Inspiración, Empresa, Error

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• Queríamos que Nike fuera la mejor empresa de deportes y fitness del mundo. Una vez que dices eso, tienes un objetivo. No acabas haciendo puntas de alas o patrocinando la próxima gira mundial de los Rolling Stones.

  Phil Knight

  Sports, Nike, Knights

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• Conocer a deportistas que son los mejores del mundo sigue siendo emocionante.

  Phil Knight

  Sports, Athlete, Thrill

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• Perception can be changed

  Phil Knight

  Perception, Changed

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• It is possible to tell a customer "no", and have the customer thank you for doing it

  Phil Knight

  Clientes

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• My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.

  Phil Knight

  Jobs, Ideas, Decision

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• No importa a cuánta gente ofendas, siempre y cuando estés haciendo llegar tu mensaje a tus consumidores. Yo les digo a esas personas que no quieren ofender a nadie: Les va a resultar muy, muy difícil hacer una publicidad con sentido.

  Phil Knight

  Meaningful, Knights, Long

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• I still get real nervous when I go in front of more than two people.

  Phil Knight

  Real, Dos, Personas

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• Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.

  Phil Knight

  Money, Jobs, Woods

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• Up until the time I was 14 years old, I was sure that I was going to be a big-league baseball player. But that dream came to a rude awakening when I got cut from my high school baseball team.

  Phil Knight

  Baseball, Dream, Team

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• Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

  Phil Knight

  Nike, Marketing, Important

  "High-Performance Marketing". Interview with Geraldine E. Willigan, hbr.org. July/August 1992.

  14 Copiar cita

• I'm Phil Knight, and I don't believe in advertising.

  Phil Knight

  Believe, Knights, Advertising

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• I truly believe the American consumer doesn’t want to buy products made under abusive conditions.

  Phil Knight

  Believe, Want, Made

  "How Nike shed its sweatshop image to dominate the shoe industry" by Ashley Lutz, www.businessinsider.com. June 6, 2015.

  11 Copiar cita

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