Douglas Rushkoff Quotes - Page 4

• Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time - our 'social graphs' - into money for others.

  Douglas Rushkoff

  Party, Connections, Doe

  "Why I'm quitting Facebook" by Douglas Rushkoff, www.cnn.com. February 25, 2013.

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• It's not that MySpace lost and Facebook won. It's that MySpace won first, and Facebook won next. They'll go down in the same order.

  Douglas Rushkoff

  Order, Next, Firsts

  "Facebook hype will fade". Article by Douglas Rushkoff, edition.cnn.com. January 7, 2011.

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• For Google, the problem with being a free, abundant, and rather infinite set of services is that it's hard to create much of a stir about anything. There are so many major software service options under the 'more' menu on the Gmail page that they've had to go and add a final item called 'even more.'

  Douglas Rushkoff

  Google, Finals, Add

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• If the end of the twentieth century can be characterized by futurism, the twenty-first can be defined by presentism.

  Douglas Rushkoff

  Twenties, Firsts, Century

  Douglas Rushkoff (2013). “Present Shock: When Everything Happens Now”, p.6, Penguin

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• I'm not a communist, just a media theorist.

  Douglas Rushkoff

  Media, Communist, Theorists

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• Una moneda concebida para el almacenamiento y la inversión a largo plazo no funciona tan bien a la hora de fomentar las transacciones y el intercambio en el momento.

  Douglas Rushkoff

  Long, Moments, Investment

  Douglas Rushkoff (2013). “Present Shock: When Everything Happens Now”, p.88, Penguin

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• Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.

  Douglas Rushkoff

  Children, Attitude, Media

  Douglas Rushkoff (2006). “ScreenAgers: Lessons in Chaos from Digital Kids”, Hampton Press (NJ)

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• Fantasy sports went a long way toward developing the sabermetrics formulas used not only by oddsmakers but general managers in hiring players. So the amateur fantasists ended up creating some of the algorithms that Oakland GM Billy Bean's statisticians used to win games with less salary money available for star players.

  Douglas Rushkoff

  Sports, Stars, Winning

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• Los cerebros son órganos difíciles y adaptables. A pesar de toda la "neuroplasticidad" que permite a nuestros cerebros reconfigurarse a los sesgos de nuestros ordenadores, somos igual de neuroplásticos en nuestra capacidad para recuperarnos y adaptarnos.

  Douglas Rushkoff

  Brain, Neuroplasticity, Computer

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• Beyond the hype, style, and speculation, the truth is that the iPad is really just another tablet device. A really big PDA, where a touchscreen does what a laptop's keyboard used to do.

  Douglas Rushkoff

  Ipads, Hype, Pda

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• As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames.

  Douglas Rushkoff

  Moving, Playing Games, Role Playing

  "Douglas Rushkoff on Khaleesi Lady Gaga and why Sopranos' end works but Lost's doesn't". The A.V. Club Interview, www.avclub.com. March 22, 2013.

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• Everything we do in the digital realm - from surfing the Web to sending an e-mail to conducting a credit card transaction to, yes, making a phone call - creates a data trail. And if that trail exists, chances are someone is using it - or will be soon enough.

  Douglas Rushkoff

  Phones, Data, Soon Enough

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• As Apple continues to release new styles of netbooks, laptops, and even desktops with untold movie-watching and game-playing capabilities, I wouldn't be surprised to see the iPhone operating system running on them - and the Macintosh eventually becoming a thing of the past.

  Douglas Rushkoff

  Running, Past, Iphone

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• As a professional journalist who nonetheless champions a 'people's' Internet, I am happy to compete against the thousands of amateur bloggers out there reporting and commenting on the same stories I do.

  Douglas Rushkoff

  People, Champion, Stories

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• Apple enjoys 'Harry Potter'-like adoration and queues because it sells physical objects, limited by the pace of assembly lines in China. To own is to have, to have is to hold, and to hold is to show off.

  Douglas Rushkoff

  Apples, Pace, Potters

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• Las redes sociales son en sí mismas tan temporales como cualquier reunión social, club nocturno o fiesta. Lo que importa es la gente, no el lugar. Por eso, cuando los líderes de tendencias de un nicho social u otro deciden que el lugar donde todo el mundo se reúne ha perdido su brillo o, lo que es más importante, su exclusividad, se trasladan al siguiente, llevándose a sus seguidores con ellos.

  Douglas Rushkoff

  Party, Moving, Media

  "Facebook hype will fade" by Douglas Rushkoff, www.cnn.com. January 7, 2011.

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• On Facebook, your past comes into your present when someone from your second grade class suddenly pops up to send you a message, and your future is being manipulated by what Facebook knows to put in front of you next.

  Douglas Rushkoff

  Past, Class, Next

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• As a writer and sometime activist who needs to promote my books and articles and occasionally rally people to one cause or another, I found Facebook fast and convenient. Though I never really used it to socialize, I figured it was OK to let other people do that, and I benefited from their behavior.

  Douglas Rushkoff

  Libro, Personas, Necesidades

  "Why I'm quitting Facebook". Article by Douglas Rushkoff, edition.cnn.com. February 25, 2013.

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• Grunge was so self-consciously lowbrow and nonaspirational that it seemed, at first, impervious to the hype and glamour normally applied swiftly to any emerging trend. But sure enough, grunge anthems found their way onto the soundtracks of television commercials, and Dodge Neons were hawked by kids in flannel shirts saying, 'Whatever.'

  Douglas Rushkoff

  Kids, Television Commercials, Self

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• En el universo digital, nuestra historia personal y su sentido narrativo son sucedidos por nuestro perfil en las redes sociales: una instantánea del momento actual. La información en sí -nuestro gráfico social de amigos y gustos- es un producto que se vende a los investigadores de mercado para predecir y orientar mejor nuestro futuro.

  Douglas Rushkoff

  Order, Networking, Snapshots

  Douglas Rushkoff (2013). “Present Shock: When Everything Happens Now”, p.57, Penguin

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• In the industrial age and in analog clocks, a minute is some portion of an hour which is some portion of a day. You know, in the digital age, a minute is just a number. It's just 3:23. It's almost this absolute duration that doesn't have a connection to where the sun is or where our day is.

  Douglas Rushkoff

  Numbers, Age, Connections

  "En un mundo que siempre está en marcha, estamos atrapados en el 'presente'". Entrevista con Audie Cornish, www.kuow.org. 27 de marzo de 2013.

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• Da la sensación de que, desde el lanzamiento del iPhone, el ordenador Macintosh se ha convertido en un punto de apoyo más en el plan de marketing de este otro sistema operativo.

  Douglas Rushkoff

  Iphone, Marketing, Computer

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• It's easy to make fun of AOL's pending purchase of HuffPo. Just like AOL's purchase of TimeWarner, here we have a new media company - Huffington Post - fooling an old media company, AOL, into overpaying for something that has already peaked.

  Douglas Rushkoff

  Fun, Media, Easy

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• Like civil-rights protesters who sang rousing hymns as they were carried off to jail, Twitterers are bearing witness to what's happening around them, and calling out into the darkness of cyberspace for confirmation. I'm here. You're here, too. We are present.

  Douglas Rushkoff

  Rights, Hymns, Jail

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• Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.

  Douglas Rushkoff

  Brain, Multitasking, Way

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