Douglas Rushkoff Quotes About Choices

• Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.

  Douglas Rushkoff

  Choices, Forever, Google

• I am much less concerned with whatever it is technology may be doing to people that what people are choosing to do to one another through technology. Facebook's reduction of people to predictively modeled profiles and investment banking's convolution of the marketplace into an algorithmic battleground were not the choices of machines.

  Douglas Rushkoff

  Technology, People, Choices

  Douglas Rushkoff (2013). “Present Shock: When Everything Happens Now”, p.162, Penguin

• With the DVR, I was mostly writing about it as a good thing in giving us the choice of when and how to watch things. But there's what we lose in the bargain, which is the collective spectacle. 'Did you see Jay Leno last night?'

  Douglas Rushkoff

  Writing, Night, Giving

  "Douglas Rushkoff on Khaleesi Lady Gaga and why Sopranos' end works but Lost's doesn't". The A.V. Club Interview, www.avclub.com. March 22, 2013.

• En el panorama emergente y altamente programado que tenemos por delante, o creas el software o serás el software. Es así de sencillo: Programar o ser programado. Si eliges lo primero, tendrás acceso al panel de control de la civilización. Si eliges lo segundo, podría ser la última decisión que tomes.

  Douglas Rushkoff

  Real, Simple, Civilización

  Douglas Rushkoff (2010). "Programar o ser programado: Diez comandos para una era digital", p.7, OR Books

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