William Bernbach Quotes About Business

• Todos los que utilizamos profesionalmente los medios de comunicación somos los forjadores de la sociedad. Podemos vulgarizar esa sociedad. Podemos embrutecerla. O podemos ayudar a elevarla a un nivel superior.

  William Bernbach

  Business, Media, Use

• Nadie cuenta el número de anuncios que publica; sólo recuerdan la impresión que causa.

  William Bernbach

  Running, Business, Numbers

• Word of mouth is the best medium of all.

  William Bernbach

  Funny Inspirational, Business, Media

• Si su publicidad pasa desapercibida, todo lo demás es académico.

  William Bernbach

  Business, Design, Advertising

  "Making Dr. King a Pitchman, Turning His Words Upside Down", www.nytimes.com. February 5, 2018.

• Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

  William Bernbach

  Art, Business, Advertising

  "Letters of Note: Volume 2: An Eclectic Collection of Correspondence Deserving of a Wider Audience". Book by Shaun Usher (p.190), 2016.

• You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.

  William Bernbach

  Business, Men, Listening

• Research can trap you into the past.

  William Bernbach

  Business, Past, Research

• Advertising doesn't create a product advantage. It can only convey it.

  William Bernbach

  Business, Advertising, Advantage

• El estilo publicitario más inteligente de hoy es el maíz de mañana.

  William Bernbach

  Business, Style, Corn

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