Guy Kawasaki Quotes About Marketing

• When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.

  Guy Kawasaki

  Communication, People, Goal

  Guy Kawasaki (2011). “Enchantment: The Art of Changing Hearts, Minds, and Actions”, p.23, Penguin

• If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

  Guy Kawasaki

  Focus, Brain, Marketing

• Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).

  Guy Kawasaki

  Google, Marketing, Blogging

• You have to start with the basic premise that you need to know what your competition is doing.

  Guy Kawasaki

  Competition, Marketing, Needs

• People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.

  Guy Kawasaki

  Clouds, Data, Two

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