Drayton Bird Quotes

• Understand the power of asking.

  Drayton Bird

  Preguntando a

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• People only buy when they're ready to buy. Not when you're ready to sell

  Drayton Bird

  People, Ready, Sells

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• Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.

  Drayton Bird

  Powerful, Emotional, People

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• Kindly remember that the obvious is always overlooked.

  Drayton Bird

  Remember, Obvious, Overlooked

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• Most copywriters are like engines. They take a while to warm up to get to the point.

  Drayton Bird

  Engines, Warm

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• Men fear to lose as much as they hope to gain.

  Drayton Bird

  Men, Gains, Loses

  Drayton Bird (2007). “Commonsense Direct and Digital Marketing”, p.372, Kogan Page Publishers

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