Sandy Carter Quotes

• Social media does not change your culture, it reveals it.

  Sandy Carter

  Media, Doe, Culture

  8 Copiar cita

• Your social platform will become the motherboard of your business.

  Sandy Carter

  Social, Platforms

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• El principal caso de uso de las redes sociales entre nuestros clientes es la innovación: innovar con los empleados y con los clientes. Para la mayoría de las empresas, esto es lo que va a proporcionar el mayor retorno de la inversión.

  Sandy Carter

  Media, Numbers, Innovation

  4 Copiar cita

• We embed social media inside our processes. Let's look at our processes and see how we can enhance them with social.

  Sandy Carter

  Media, Marketing, Looks

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• Security is a big concern on the social web. People are going to try to destroy social media just like they are trying to breach data in other areas.

  Sandy Carter

  Media, Data, People

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• We have a constantly-changing portfolio of social media experiments. The first time we tried applying social technologies in a customer service department it became the most productive department in the company.

  Sandy Carter

  Technology, Media, Firsts

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• En sólo 200 tweets podemos evaluar e identificar 52 rasgos de personalidad diferentes de un cliente. Hemos analizado a 500.000 personas y hemos dado en el clavo. Piensa en ofrecer esta poderosa información a un minorista. Podemos ver lo que valoran, no sólo lo que compran. Hemos descubierto un aumento del 40-45% en las ventas cuando se recomiendan ventas basadas en valores en lugar de en el comportamiento de compra anterior.

  Sandy Carter

  Poderoso, Pasado, Pensamiento

  4 Copiar cita

• We have our own internal version of Klout. We do rate people in this way - their effectiveness on social media. Tying social into a performance measurement works. The productivity of a sales who has an effective social media presence is 3x an employee who is not active on the web.

  Sandy Carter

  Media, Effectiveness, People

  5 Copiar cita

• If all you did to improve your commercial presence was to train your sales people on the importance of influencers ... how much more effective could they be?

  Sandy Carter

  People, Social Media, Importance

  4 Copiar cita

• Some CEO's feel like if the 'opt out of social' they are somehow protected. That is just crazy.

  Sandy Carter

  Crazy, Social Media, Ceo

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