Shoshana Zuboff Quotes

• La toma de conciencia exige una ruptura con el mundo que damos por sentado; entonces se cuestionan y revisan las viejas categorías de la experiencia.

  Shoshana Zuboff

  World, Rupture, Awareness

  Shoshana Zuboff (1988). “In the Age of the Smart Machine: The Future of Work and Power”, New York : Basic Books

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• Life is good when you live from your roots. Your values are a critical source of energy, enthusiasm, and direction. Work is meaningful and fun when it's an expression of your true core.

  Shoshana Zuboff

  Meaningful, Fun, Life Is Good

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• Technological change defines the horizon of our material world as it shapes the limiting conditions of what is possible and what is barely imaginable. It erodesassumptions about the nature of our reality, the "pattern" in which we dwell, and lays open new choices.

  Shoshana Zuboff

  Change, Technology, Reality

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• Earlier generations of machines decreased the complexity of tasks. In contrast, information technologies can increase the intellectual content of work at all levels. Work comes to depend on an ability to understand, respond to, manage, and create value from information.

  Shoshana Zuboff

  Technology, Intellectual, Tasks

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• Technology makes the world a new place.

  Shoshana Zuboff

  Technology, World, New Places

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• Learning has replaced control as the fundamental role of management.

  Shoshana Zuboff

  Leadership, Empowerment, Roles

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• A medida que la tecnología de la información reestructura la situación laboral, abstrae el pensamiento de la acción.

  Shoshana Zuboff

  Technology, Information, Action

  Shoshana Zuboff (1988). “In the Age of the Smart Machine: The Future of Work and Power”, New York : Basic Books

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• Technology represents intelligence systematically applied to the problem of the body. It functions to amplify and surpass the organic limits of the body; it compensates for the body's fragility and vulnerability.

  Shoshana Zuboff

  Technology, Fragility, Body

  Shoshana Zuboff (1988). “In the Age of the Smart Machine: The Future of Work and Power”, New York : Basic Books

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• Activities that seem to represent choices are often inert reproductions of accepted practice.

  Shoshana Zuboff

  Practice, Choices, Accepted

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• Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet.

  Shoshana Zuboff

  Fundamentals, Demand, Patterns

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• If the technology cannot shoulder the entire burden of strategic change, it nevertheless can set into motion a series of dynamicsthat present an important challenge to imperative control and the industrial division of labor. The more blurred the distinction between what workers know and what managers know, the more fragile and pointless any traditional relationships of domination and subordination between them will become.

  Shoshana Zuboff

  Technology, Division Of Labor, Challenges

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• It looks like the age of the mass is behind us and the age of the individual is upon us. The chasm that now exists between new people and old organizations is destroying economic value and inhibiting the emergence of a new chapter of capitalism aligned with the needs of this new society. The new purpose of commerce is to provide the tools, platforms, and relationships, digital or human, that enable individuals to live the lives they choose.

  Shoshana Zuboff

  Organization, Economic Value, People

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• We know how to punish retailers and manufacturers that don't provide quality and value. But we're lousy at fighting effectively for what we really need - reliable insurance policies; affordable health care; safe, healthy food.

  Shoshana Zuboff

  Fighting, Healthy, Democracy

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• The civilizing process has increased the distance between behavior and the impulse life of the animal body.

  Shoshana Zuboff

  Life, Distance, Animal

  Shoshana Zuboff (1988). “In the Age of the Smart Machine: The Future of Work and Power”, New York : Basic Books

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• The history of work has been, in part, the history of the worker's body. Production depended on what the body could accomplish with strength and skill. Techniques that improve output have been driven by a general desire to decrease the pain of labor as well as by employers' intentions to escape dependency upon that knowledge which only the sentient laboring body could provide.

  Shoshana Zuboff

  Pain, Work, Skills

  Shoshana Zuboff (1988). “In the Age of the Smart Machine: The Future of Work and Power”, New York : Basic Books

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• La informatización provoca un cambio esencial en la forma en que el trabajador puede conocer el mundo y, con ello, una crisis de confianza en la posibilidad de un conocimiento cierto.

  Shoshana Zuboff

  Work, Knowledge, Essentials

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• My teenage children watched Senator Clinton on the Today Show, mouths agape. They attended our local caucus with me and saw hundreds of our friends and neighbors gathered in the elementary school gym on that Sunday afternoon, despite an ugly Maine snowstorm. They listened to the thoughtful searching debates and saw us cast our votes. How could anyone suggest we didn't know exactly what we were doing? 'What's the point of electing someone who doesn't believe in the American people?' they asked. 'If she wants to ignore us now when she's only a candidate, what will she do as the President?'

  Shoshana Zuboff

  Teenage, Children, Believe

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• Skilled workers historically have been ambivalent toward automation, knowing that the bodies it would augment or replace were theoccasion for both their pain and their power.

  Shoshana Zuboff

  Pain, Work, Knowing

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• I've lived in a preindustrial (rural Argentina) as well as an industrial world. You experience a different sense of time in a community that works the land. Human relationships aren't professionalized or contractualized; family and friends take primacy. Life has much more continuity than discontinuity. There's a great deal of poetry in everyday life.

  Shoshana Zuboff

  Time, Land, Community

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• In diminishing the role of the worker's body in the labor process, industrial technology has also tended to diminish the importance of the worker. In creating jobs that require less human effort, industrial technology has also been used to create jobs that require less human talent. In creating jobs that demand less of the body, industrial production has also tended to create jobs that give less to the body, in terms of opportunities to accrue knowledge on the production process.

  Shoshana Zuboff

  Jobs, Opportunity, Technology

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• Authority is the spiritual dimension of power because it depends upon faith in a system of meaning that decrees the necessity of the hierarchical order and so provides for the unity of imperative control.

  Shoshana Zuboff

  Faith, Spiritual, Power

  Shoshana Zuboff (1988). “In the Age of the Smart Machine: The Future of Work and Power”, New York : Basic Books

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• Labor came to humanity with the fall from grace and was at best a penitential sacrifice enabling purity through humiliation. Laborwas toil, distress, trouble, fatigue--an exertion both painful and compulsory. Labor was our animal condition, struggling to survive in dirt and darkness.

  Shoshana Zuboff

  Struggle, Fall, Sacrifice

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• Computer mediation seems to bathe action in a more conditional light: perhaps it happened; perhaps it didn't. Without the layeredrichness of direct sensory engagement, the symbolic medium seems thin, flat, and fragile.

  Shoshana Zuboff

  Reality, Light, Engagement

  Shoshana Zuboff (1988). “In the Age of the Smart Machine: The Future of Work and Power”, New York : Basic Books

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