Leo Bogart Quotes

• Advertisements may be evaluated scientifically; they cannot be created scientifically.

  Leo Bogart

  Business, May, Advertising

  LEO BOGART (1967). “STRATEGY IN ADVERTISING”

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• In my opinion, fun is what makes advertising successful.

  Leo Bogart

  Fun, Successful, Opinion

  Leo Bogart (1988). “James Webb Young Fund Address: By Leo Bogart”

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• The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

  Leo Bogart

  Ideas, Measurement, Recognition

  LEO BOGART (1967). “STRATEGY IN ADVERTISING”

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