Michael Schudson Quotes

• Sales may lead to advertising as much as advertising leads to sales.

  Michael Schudson

  May, Advertising, Retail Sales

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.29, Routledge

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• La historia del periodismo, en el día a día, es la historia de la interacción de los reporteros y los funcionarios

  Michael Schudson

  Stories, Journalism, Bases

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• Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.

  Michael Schudson

  Character, Government, Age

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.16, Routledge

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• Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.

  Michael Schudson

  Heart, Addresses, Honest

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.33, Routledge

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• The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

  Michael Schudson

  Successful, Effectiveness, Information

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• American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

  Michael Schudson

  Advertising, Approach, Determine

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.17, Routledge

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• Buy me and you will overcome the anxieties I have just reminded you of

  Michael Schudson

  Anxiety, Overcoming, Advertising

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.6, Routledge

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• Debería ser evidente que la creencia en la objetividad en el periodismo, como en otras profesiones, no es sólo una afirmación sobre qué tipo de conocimiento es fiable. Es también una filosofía moral, una declaración sobre el tipo de pensamiento que uno debe adoptar a la hora de tomar decisiones morales. Es, además, un compromiso político, porque proporciona una guía sobre qué grupos uno debe reconocer como audiencias relevantes para juzgar los propios pensamientos y actos.

  Michael Schudson

  Philosophy, Commitment, Thinking

  Michael Schudson (1981). “Discovering The News: A Social History Of American Newspapers”, p.8, Basic Books

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• Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

  Michael Schudson

  Ignorance, Agency, Criticism

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.45, Routledge

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• It is very likely that many firms spend more on advertising than, for their own best interests, they should.

  Michael Schudson

  Advertising, Should, Interest

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.18, Routledge

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• La objetividad, en este sentido, significa que se puede confiar en las afirmaciones de una persona sobre el mundo si se someten a unas normas establecidas y consideradas legítimas por una comunidad profesional. Los hechos no son aspectos del mundo, sino afirmaciones consensuadas sobre él.

  Michael Schudson

  Mean, Objectivity, Community

  Michael Schudson (1981). “Discovering The News: A Social History Of American Newspapers”, p.7, Basic Books

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• If advertising is not an official or state art, it is nonetheless clearly art.

  Michael Schudson

  Art, Advertising, States

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.222, Routledge

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• Advertising generally works to reinforce consumer trends rather than to initiate them.

  Michael Schudson

  Trends, Advertising, Consumers

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.207, Routledge

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• Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

  Michael Schudson

  Business, Agency, Long

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.108, Routledge

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• Los anuncios caros, bien ejecutados y familiares convencen a los inversores, como nada en las tablas en blanco y negro de activos y débitos puede hacerlo, de que la empresa es importante y próspera.

  Michael Schudson

  Black And White, Important, Tables

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.14, Routledge

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• The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

  Michael Schudson

  Subtle, Repetition, Obvious

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.28, Routledge

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• Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

  Michael Schudson

  Advertising, Wonder, Advertising Agencies

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.26, Routledge

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• La publicidad es mucho menos poderosa de lo que afirman los anunciantes y los críticos de la publicidad, y las agencias de publicidad están dando puñaladas en la oscuridad mucho más de lo que están practicando microcirugía de precisión en la conciencia pública.

  Michael Schudson

  Powerful, Dark, Agency

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.13, Routledge

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• Si hay indicios de que los estadounidenses se inclinan ante los dioses de la publicidad, también los hay de que los consideran ridículos. Forma parte de la cultura popular que los anuncios son una tontería.

  Michael Schudson

  Silly, People, Culture

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.242, Routledge

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