Donald A. Norman Quotes About Emotions

• The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

  Donald A. Norman

  Philosophy, Important, Overcoming

• Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.

  Donald A. Norman

  Want, Today, Maintaining

• Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions. Bad websites have horrible personalities and instill horrid emotional states in their users, usually unwittingly. We need to design things-products, websites, services-to convey whatever personality and emotions are desired.

  Donald A. Norman

  Emotional, Views, People

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